'Preview in Seoul 2023' Exhibitor Recruitment

Date: August 23 to 25, 2023

Early Application Discount: 10% off if applied by April 12, 2023

□ The Korea Federation of Textile Industries, led by President Lee Sang-woon, is hosting the largest domestic global textile fashion exhibition, "Preview in Seoul 2023 (PIS2023)," from August 23 (Wednesday) to August 25 (Friday), lasting for three days at COEX (Hall A/B1).

· Celebrating its 24th year, PIS2023 has adopted the concept of "<Dramatic Core>" signifying the extraction of new values in challenging and difficult times. It will be structured around four themes: 'Circular Core,' 'Hi-Per Core,' 'Craft Core,' and 'Rising Core,' presenting the future direction of the textile fashion industry.

· This year, PIS 2023 will consist of premium items in various textile streams such as raw materials, eco-friendly and functional materials, accessories, fashion apparel, DTP, digital solutions, textile machinery, and more, aligning with global trends.

· Particularly, a new section dedicated to art, design, and startups will be introduced, providing a special space for creative and innovative works and products related to textile materials, art, design, and startup companies.

□ In the previous PIS 2022, 10,000 visitors from 15 countries attended the offline exhibition, and the "Digital Show" attracted over 20,000 visitors from 77 countries, demonstrating the status of the largest global textile fashion exhibition in Korea. This year, the exhibition space will be expanded from last year's Hall A (10,368m2) to Hall A/B1 (14,733m2) in anticipation of an even larger number of visitors.

· In response to the endemic era, efforts are being made to expand the scale of inviting overseas buyers to ensure the actual performance of participating companies. By inviting buyers interested in Korean materials from Europe, the Americas, Asia, and other regions through relevant domestic and international organizations, the exhibition aims to facilitate trade between domestic vendor companies and overseas buyers, including global seminars.

· An "Online Exhibition Hall" (Digital Show) is set to open in mid-July, connecting business activities by allowing domestic and international buyers to browse participating companies' products, inquire, request samples, and continue with offline exhibition consultations. Marketing activities, such as providing participating companies with lists of products of interest to buyers, will also be actively supported.

· In addition, the 2023 Trend Fair, organized by the Korea Fashion Industry Association, will be held concurrently, enhancing business synergy by sourcing all streams from materials to designer brands in one place.

□ The recruitment of exhibitors is open until May 10, 2023. Exhibitors from the previous year (2022) and early applicants (until April 12, 2023) are eligible for a 10% discount each (cumulative up to 20%). You can apply for participation online through the Preview in Seoul exhibition website (previewinseoul.com).

· For inquiries, please contact the Exhibition Marketing Department of the Korea Federation of Textile Industries via email at pis@kofoti.or.kr or by phone at 02-528-4057.