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: 관리자 : Mon, 3 June, 12:00 AM

[PIS 2024] Overcoming Global Export Challenges with PIS

"Overcoming Global Export Challenges with PIS“


Record-breaking exhibition scale with domestic and international participants confirmed

- Comprehensive lineup including Textile, Fashion Materials, Accessories, Machinery, and Fashion Tech Companies


The Korea Federation of Textile Industries (KOFOTI), led by Chairman Choi Byung-oh, has finalized the lineup of participating companies and invited overseas buyers for the upcoming "Preview in Seoul 2024“ (hereinafter referred to as 'PIS'), and is gearing up for its successful execution, set to take place in just over two months away.


Recognized as a global hub for textile and fashion sourcing, PIS will be held from August 21st (Wednesday) to 23rd (Friday) over a three-day period at COEX Halls A and B in Samseong-dong, Seoul.


A total of 569 companies, including 271 domestic firms such as Hyosung TNC, Kyungbang, Ducksan Enterprise, Onechang Material, and Fashion Group Hyungji, as well as 298 international companies from 12 countries, including China, India, Taiwan, and Japan, will be participating in this year's event.


Under the concept “Beyond the Wave,” symbolizing the industry's aim to navigate and overcome global uncertainties and paradigm shifts. The exhibition will be organized into four key themes: Splendid (High Sensibility), Sustainable (Sustainability and Eco-friendliness), Superior (High-Performance Advanced Materials), and Smart (Digital-AI).


”Splendid“ (High Sensibility) theme will showcase unique, high-sensitivity materials with differentiated post-processing technologies, attracting attention from domestic and international buyers. Participating companies includ Daon Fabric, S·K TEX Co.,Ltd., ModaCrea, Seojin Textile Co., Ltd, Youngwon Corporation, and Haneun Textile Co., Ltd.


”Sustainable“ (sustainable and eco-friendly) theme will feature the "Sustainable Premium Zone," which will include companies such as Duksung Inko, Sung Shin R and A Co.,Ltd., Youngtextile Co.,Ltd., Shinjintex Co.,Ltd, Daehan Fabric Co.,Ltd., and Song I Textile Co.,Ltd, SFT INC, all of which have secured multiple global sustainability-related certifications across various sectors including yarns, woven fabrics, and knits.


“Superior” (High-Performance Advanced Materials) theme will showcase companies including Inno Tex Co.,Ltd, Heyone Corporation, Textile and International, Groootex, Lime, Bogwang I&T, and Samsung Trading Co.,Ltd.


The 'AI Fashion Tech Pavilion,' organized under “Smart” (Digital-AI) theme, will feature companies leading the digital innovation wave, such as LiveForward Co.,Ltd., Laonbud, mfafa co.,ltd, Z-Emotion, Textile Design Bank Co.,Ltd, D3D Co., Ltd., and Fashionade Inc. These companies will present a variety of fashion tech technologies and products, such as 3D design, AI design, and platforms.


Furthermore, the PIS organizers are preparing a range of events to propose a vision for a sustainable, circular textile economy and new directions for digital fashion in response to global environmental changes. These events include the K-textile·K-Designer Collaboration Fashion Shows and Global Seminars.


The fashion show, involving collaborations between 50 domestic material companies and global rising designers, will be held on August 21st (Wednesday) at 11:00am and 15:00pm, and on August 22nd (Thursday) at 11:00am. Designers such as ULKIN's Seongdong Lee, RE RHEE's Junebok Rhee, and MAISON NICA's Monica Koh are expected to enhance the global marketing power of K-Materials with their creativity.


Additionally, on August 21st and 22nd, Global Seminar will be held at the COEX Conference Center, featuring renowned experts from the textile and fashion industries. The seminar will cover three main topics: "Foundations for Sustainable Growth," "Accelerating Digital Transformation," and "Global Market Insights," with a total of 17 sessions providing the latest market trends and insights.


One of the key priorities for the PIS organizers is to strengthen practical business matching between premium overseas buyers and participating companies. Global fashion brands such as Burberry, Benetton, Club Monaco, Michael Kors, Hugo Boss, and Forever 21, along with prominent brands in the athleisure and sports markets like Lululemon, Decathlon, and Li-ning are expected to attend.


To enhance business consultation outcomes for domestic and international participants, the “Digital Show” online exhibition platform will allow overseas buyers to schedule pre-arranged consultations with domestic companies, thereby reinforcing 1:1 business matchmaking on-site.


Despite the global economic downturn, PIS has continued to grow, establishing itself as a premier global exhibition, in contrast to other textile and fashion exhibitions experiencing a decline in participation.

    * Preview in Seoul: 87% increase in exhibition size (304 companies in '15 570 companies in '24)


Moreover, PIS is evolving into a networking business platform that inspires buyers by incorporating global trends such as a circular economy and sustainability into its exhibition structure and emphasizing the importance of digital transformation with the AI Fashion Tech Pavilion and K-Textile and K-Fashion collaboration promotions.


To effectively promote participating companies, the PIS organizers will utilize various content formats, including promotional videos and newsletters, to actively promote through domestic and international media outlets and social media platforms (LinkedIn, Instagram, YouTube, etc.). Additionally, PIS plans to undertake diverse marketing strategies in collaboration with related organizations such as Messe Frankfurt (Germany, Paris, NYC, Hong Kong) and the Taiwan Textile Federation (TTF).


Visitor registration for the exhibition is available through the official website (www.previewinseoul.com).


< Preview in Seoul 2024 Overview >




(Date/Venue) 21(Wed)-23(Fri) Aug, 2024 / Hall A&B, COEX, Seoul, Korea

(Scale) appx. 570 companies and 890 booths

(Exhibit items) Yarn, fabric, knit, Accessory, Textile Machinery, Fashion Tech, etc.

(Events) Opening ceremony, fashion show, global seminar, etc.


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